The franchise was briefly mentioned in the media earlier in February and March 2013. In late 2012, Hasbro registered trademark for the name "Equestria Girls" at the United States Patent and Trademark Office.
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The earliest known official use of the "Equestria Girls" name occurred during 2011, when the American television channel The Hub (a joint venture between Discovery Communications and Hasbro now known as Discovery Family) released a promotional commercial for Hasbro Studios' My Little Pony: Friendship Is Magic television series which featured a modified version of Katy Perry's "California Gurls" the commercial has nothing to do with the later-launched franchise, however. Later films introduces two additional main characters serving as substitutes for Twilight (due to her duties in Equestria as the Princess of Friendship): Sunset Shimmer, a former student of Princess Celestia and Twilight "Sci-Twi" Sparkle, the science-inclined parallel world counterpart of Princess Twilight Sparkle. Together, with the counterparts of her pony friends, Rainbow Dash, Pinkie Pie, Applejack, Rarity and Fluttershy, along with her assistant Spike, Twilight will have to deal with the various magical happenings in Canterlot High. Several locales in the parallel world serve as counterparts to the main cities and establishments in Equestria, such as Canterlot High School, a high school based on the royal city of Canterlot that is run by Principal Celestia and her sister, Vice Principal Luna and Crystal Prep Academy, an elite private school based on Equestria's Crystal Empire.Įquestria Girls follows Princess Twilight Sparkle in the parallel world, which is accessed through a magic mirror. Normally, this parallel world is depicted to be accessible through various magical spells and items like the Portal Mirror, a magical mirror created by Star Swirl the Bearded.
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Equestria Girls takes place in an alternate version of Equestria resembling modern-day Earth, whose population consists of humanoids with skins colored other than the usual human skin colors, most are similar to their equine counterparts in terms of appearance and personality.
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